N:OW READING PRIVACY POLICY

Privacy Policy of AUM – Attention Unit Measures

https://www.attentionunitmeasures.com

Last Updated: 30th January 2026

AUM – Attention Unit Measures (“AUM”, “we”, “us”, “our”) respects your privacy and is committed to protecting the personal information you share with us through https://www.attentionunitmeasures.com (the “Website”).

This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights as a user.

By accessing or using this Website, you agree to the practices described in this Policy.

1. Scope of This Policy

This Privacy Policy applies to:

• Website visitors
• Customers purchasing physical or digital products
• Users contacting us via email, WhatsApp, or forms

It applies only to information collected through this Website and official AUM communication channels.

2. Information We Collect

a) Personal Information

We may collect:

• Full name
• Email address
• Phone number
• Billing address
• Shipping address
• Order and transaction details

b) Technical & Usage Data

We may automatically collect:

• IP address
• Browser type
• Device information
• Pages visited
• Date and time of access

This data is collected via cookies or analytics tools to improve website functionality and user experience.

3. Payment Information

Payments are processed securely through third-party payment gateways.

🔒 AUM does NOT store:

• Debit card numbers
• Credit card numbers
• UPI credentials
• Banking details

Payment data is governed by the privacy policies of the respective payment service providers.

4. How We Use Your Information

We use collected information strictly to:

• Process and fulfill orders
• Provide shipping and delivery updates
• Respond to customer queries and support requests
• Improve website performance and user experience
• Comply with legal and regulatory requirements

We do not use your data for unsolicited marketing.

5. Legal Basis for Processing (India-Focused)

Your information is processed on the basis of:

• Contractual necessity (order fulfillment)
• Legal obligations
• Legitimate business interests
• Your voluntary consent (where applicable)

6. Data Sharing & Disclosure

We may share limited data only with:

• Payment gateway providers
• Shipping and logistics partners
• Website hosting and analytics providers
• Government or legal authorities when required by law

🚫 We do NOT sell, rent, or trade personal data to third parties.

7. Third-Party Services & Links

Our Website may include links to third-party websites or services.

AUM is not responsible for:

• Privacy practices of third-party websites
• Content or policies of external platforms

Users are encouraged to review third-party privacy policies independently.

8. Cookies & Tracking Technologies

We may use cookies to:

• Enable basic site functionality
• Analyze traffic and usage patterns
• Improve performance and experience

You may disable cookies via browser settings, but some features may not function properly.

9. Data Retention

We retain personal information:

• Only as long as necessary to fulfill its purpose
• As required by applicable laws and regulations
• For legitimate business and accounting needs

Data is securely deleted or anonymized once no longer required.

10. Data Security Measures

We implement reasonable administrative, technical, and physical safeguards to protect your data.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. User Rights

You have the right to:

• Request access to your personal data
• Request correction of inaccurate information
• Request deletion of data (subject to legal obligations)
• Withdraw consent where applicable

Requests may be sent to our official support email.

12. Children’s Privacy

AUM does not knowingly collect personal information from individuals under the age of 18.

If such data is discovered, it will be deleted promptly.

13. Limitation of Liability

To the maximum extent permitted by law:

• AUM shall not be liable for unauthorized access beyond reasonable control
• AUM is not responsible for data breaches caused by third-party services

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Changes will be effective immediately upon posting on the Website.
Continued use of the Website constitutes acceptance of the updated policy.

15. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of India.

Contact & Support

📱 WhatsApp:
<a href=”https://wa.me/917048770109″ target=”_blank”>+91 70487 70109</a>

📧 Email:
<a href=”mailto:attentionunitmeasures@gmail.com”>attentionunitmeasures@gmail.com</a>

⏱️ Support Turnaround Time: 24–48 working hours

Related Legal Policies

• 👉 <a href=”https://www.attentionunitmeasures.com/term-conditions/” target=”_blank”>Terms & Conditions</a>
• 👉 <a href=”https://www.attentionunitmeasures.com/refund_returns/” target=”_blank”>Refund & Returns Policy</a>
• 👉 <a href=”https://www.attentionunitmeasures.com/shipping-policy/” target=”_blank”>Shipping Policy</a>
• 👉 <a href=”https://www.attentionunitmeasures.com/terms-of-digital-downloads/” target=”_blank”>Terms of Digital Downloads</a>
• 👉 <a href=”https://www.attentionunitmeasures.com/copyright-intellectual-property-policy/” target=”_blank”>Copyright & Intellectual Property Policy</a>